S03.EP11 - Debunking Branding BS with Austin Franke
JUST Branding
How to Reach Light Buyers of a Category
If you stand out in a market, you have to do marketing well. The car insurance category is killing it with branding and advertising right nowthe absolutely crushing it. So there are plenty of different categories where you could disrupt by just doing really good marketing. And one of the best ways to do this is with distinctive design. People will confuse your logo being whichever brand has a coffee bean on it. No one is going to recognize your brand as distinct from anyone else's. You're going to lose any advertising you do that doesn't make sense.
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