BMW's Culture: Under-Promised and Overdeliverent

This bonus episode of Climate Rising features Harvard Business Review’s Cold Cast podcast with Brian Kenny interviewing HBS professor Shirley Lu on BMW Group’s decarbonization strategy, which is the subject of a new case study that Shirley wrote with HBS colleagues George Serafeim and Mike Toffel. They discuss why BMW is focusing on reducing vehicle lifecycle emissions, and why the company has so far avoided setting a phase-out date for internal combustion engine BMWs.

For transcripts and other resources, visit climaterising.org.

Guest/Host:

●      Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School and host of Cold Call

●      Shirley Lu, Assistant Professor, Harvard Business School