We each carry around some fears, right? I may not be capable. No one will ever love me. I don't have what it takes. And so when we get some feedback, we've got this fear and the fear is sitting in the back of our mind. It's waiting for evidence because you're terrified, right? So let's understand this from a neuroscientific perspective for a second. If I have a fear that is terrifying, what does the brain want to do? Now here's the next step. Okay. Do you have to be aware of what fears about myself does this feedback concern, confirm and literally like write it out?"