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15min chapter
184 - Daniel Priestley - The Money Expert: ZERO To $100 Million In 3 Years (copy his strategy)
The Frankie Lee Podcast
Building Intellectual Property in Business
The chapter delves into the importance of creating a selective clientele to build a strong business foundation, drawing parallels from Harvard's admission process and exclusive nightclubs. It also explores the power of productizing intellectual property (IP) through real-life examples and the benefits of capturing IP through books, videos, and other formats. Additionally, the chapter discusses leveraging intellectual property in various business scenarios like selling a business, standing out in e-commerce, and maximizing the value of a business through unique offerings.
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