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Episode 35: Data science and retail media with Paul Winsor

Kantar Retail Sound Bites

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How to Monetize Your Data Outside of Your Organization

I would say, I think, there's four key four key pillars here. How much can you truly democratize your data to allow any data consumer with any data skill set to be able to consume data from one platform? The second one is that data economy. So how much can you enrich the data you have today with data that sits outside of your organization like my predict HQ example. And the third one is data collaboration. Any chance for any company to open up new revenue streams by monetizing data is kind of a new opportunity as well.So it really is democratize in rich collaborate and monetize is the kind of four key streams that we're seeing as real transformational efforts in

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