I would be doing two-step stuff which is I'd be closing hundred dollar appointments like pay a hundred bucks just to meet with this person because she's so amazing. Most people are like they want to compete on best value which is the dumbest thing in the world. You have to look at all the different ancillary services that exist and think like what thing could I offer for free that I could then upsell other portions that they really can't live with so I'm still free here. The way to make any person be able to sell is to give an offer that's amazing, he says.
(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)
“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Check out the episode on Billy Rickman’s YouTube Channel!
Timestamps:
(1:06) - 5-step customer journey framework explained by Alex.
(5:47) - Strategies for selling high-ticket offers without initial industry knowledge.
(9:53) - Overcoming limiting beliefs on industry-specific effectiveness.
(12:16) - Three immediate actions for business growth
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