Revolutionizing Front End Technology with Vercel

Malte Ubl (@cramforce, CTO @Vercel) talks about Front-End web development and clouds, how AI impacts front-end infrastructure, and impacts to the business.

SHOW: 819

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SHOW NOTES:

• Vercel (homepage)
• Elevate your frontend with AI
• V0.dev

Topic 1 - Our topic for today is front-end development and front-end clouds, and we’ll also explore AI-generated front ends. Our guest is Malte Ubl, CTO at Vercel. Malte, welcome to the show. Give everyone a quick background on your time at Vercel and Google Search.

Topic 2 - Let’s start at the start. We hear all the time about front-end developers and back-end developers. What is your definition of a front-end and, more specifically, a front-end cloud?

Topic 3 - What are the most common use cases you see today? What problem are you solving when you talk to organizations?

Topic 4 - How much of a front-end is typically integrated with 3rd party services, and how much is build your own?

Topic 5 - Where does AI fit into this from a developer's perspective? Are we to the point where we can develop a front-end from a prompt?

Topic 6 - Let’s talk about the business side of this. Do companies typically have a “front-end problem”? If so, what does it look like, and how do they know?

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