19min chapter

DTC POD: How The Best Brands Are Built cover image

#308 - Rikin Diwan, Soona - How to Craft Marketing Strategies That Sell

DTC POD: How The Best Brands Are Built

CHAPTER

From Startup to Acquisition: The Journey of a Bike Share Company

The speaker shares their experience of working at a small bike share company, getting acquired by Uber, and eventually becoming part of Line Bikes. They discuss rebranding, scaling globally, and the challenges and opportunities that arose with the acquisition. They also mention the experience of seeing their bike on Wall Street during Uber's IPO.

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