4min chapter

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#109: 2024 State of Marketing AI Report Findings & Top AI Questions Answered

The Artificial Intelligence Show

CHAPTER

Persistent Barriers to AI Adoption in Marketing

This chapter explores insights from the latest State of Marketing AI report, focusing on the critical barriers hindering AI adoption in the industry, especially the shortage of training and education. It underscores the necessity for organizations to elevate AI literacy through internal training initiatives to enhance team capabilities.

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