2min chapter

App Marketing by App Masters cover image

App Retention Strategies From The Miracle Morning App

App Marketing by App Masters

CHAPTER

App Retention Strategies, Price Experimentation, and ASO Support

This chapter discusses effective strategies to improve app retention for Android and iOS platforms, including using Google Ads for Android apps, accumulating downloads and reviews globally on Google Play, and implementing price and onboarding experiments to increase revenue. A case study is shared, showing a 30% revenue increase by increasing the price for iPhone users. The chapter also explores the different conversion rates and pricing strategies for Android and iPhone.

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