Facebook's Balanced Ecosystem

Mark Zuckerberg says he wants to create a place for time well spent, where people are able to build relationships so that the whole social nirvana is possible. The cost of traffic has almost doubled every single year and they have to make advertisers happy. They're running at like a 67, 68% gross margin. Every dollar that comes in, you know, almost 70 cents of its profit. It's crazy.

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