Apple's Vision of Courtside at Basketball Game

Bob Iger showed like a 30-second sizzle reel, which is obviously they told the team, go off and make a reel. Some of that stuff will work, some of it won't. And frankly, when you go through everything that Apple showed, it reminds me of you,. It's not the iPad event where they said it could be this or that. The same with the watch - fitness was the thing that worked. There's 10 different things that they're suggesting. But if some of these things work and some of them don't, that doesn't matter. That's the point.