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Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
The Importance of Hedging
Whether you like or disagree with what he is talking about, his distinctive way of speaking certainly has an impact. He actually does the same thing that some famous entrepreneurs like Steve Jobs or Elon Musk do - transformational leaders. Trump speaks in absolutes: "I beat China all the time" But at a high level, we should ditch the hedges, right? Unless we're trying to communicate uncertainty, don't just hedge because it's convenient.
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