3min chapter

New Books Network cover image

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

New Books Network

CHAPTER

Navigating Cultural Challenges in China

This chapter explores the challenges companies face when entering the Chinese market, focusing on cultural and language obstacles. It highlights the importance of adapting communication styles and shares a personal story about the difficulties of learning Mandarin.

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