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Building India's answer to Ogilvy | Pratik Gupta @ Zoo Media

Founder Thesis

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The Importance of a High Q in Leadership

"I hire more for the emotional skills as opposed to just the hard skills. For us in lots of cases, great experience has not been able to deliver at all," he says. "With today's workforce, having a very high Q is more important and having aVery high IQ."

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