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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

How to Be a Better Product Marketer

To be a really effective marketer, you have to understand the context of the company and the business. Marketing in particular is very, very cross functional. So understanding when you have a product launch, what does that mean for the support team? It's sort of cross pollinating from the experiences of other organizations can really help kind of accelerate your growth.

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