3min chapter

Marketing Against The Grain cover image

How To Make $700 Million Selling Sparkling Water?

Marketing Against The Grain

CHAPTER

B2B - Vertical Products vs Horizontal Products

The company was founded by Mike Cesaro, a graphic designer. He had experience for creating content for brands like Netflix and Virgin. The design part of the company is where they win, he says. "I would love to have been in the meeting" that decided on liquid death.

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