The Importance of Flexibility in Trading

I thought there is a certain market standard, so do you go there and say that's my offering and everybody understands it. So we had to work a lot on simplifying the offering. We learned that it has to be super easy to try out. The other thing we learned is that it was not painful, but it was a surprise for me that I think in the first 200 calls I asked, do you know the value of your flexible assets on the intraday markets? And there were not even ballpark figures in thefirst 200 calls, right? There is no public information where you could get a feeling of is it going wild or not,. Most of our prospective friends are not traders