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Ep. 968: Robert Cialdini Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Reciprocity

The idea about reciprocity is that people give back to you what you first give to them. A lot of people still don't get why it's so important to genuinely want to be able to help another person. What we should do when we go into a room is not look around and say, who can I help here? Who's available for me to benefit, to really advantage with what I know or what I can do? You just give that as a side effect.

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