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Politicians pressured by ads, ministers go multimedia with 'helpful' handouts

Mediawatch

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Evolving Political Communication

This chapter explores how politicians are adapting their communication strategies by incorporating multimedia elements like audio and video clips into their media outreach. It discusses the implications of these changes on traditional journalism practices and the relationship between government officials and the media. Additionally, the chapter examines the ethical considerations surrounding public funding for political messaging and the impact of social media on news reporting.

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