2min chapter

The Bootstrapped Founder cover image

140: The Forever Transaction

The Bootstrapped Founder

CHAPTER

Are You Missing Out on Long Term Relationship Building?

For many places of business, the tradition way of interacting with the customers is purely transactional. Most stores still operate like that, particularly when they deal in huge volumes or are located in areas with highly fluctuating foot traffic. I believe businesses like this are missing out on long term relationships with their customers by focusing it all on the first ever sale. Let's examine the difference between short term cash grabbing and long term relationship building to day what pulls businesses in either direction and where are the limits? And then what are the best steps to move towards more sustainable inking and operations for your own business? It really helps to look at the sizmice shift in our most recent history from this

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