The Importance of Rationality in Sustainable Living

I expect lots of people listening to this will be already converted to the goal of some kind of sustainability. But others might be what you call energy hogs. People who think that they can just use whatever they want and it's not for their generation to care about their carbon footprint. There's a powerful way to answer that actually has been put forward in a book called Carbon Detox by George Marshall which I see as a kind of unwitting platonic parable. It doesn't make sense to make choices that are aiming towards a good that ultimately are going to undermine your ability to achieve any good.