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Product Vision - Is It Imaginative, Lofty, It Inspires and It's Long Term?
The spirit of the double diamond is to innovate, an to stead of walk through that journey of innovating. But what i'm actually saying is, at that beginning where you have a set of problems, the challenge is to elevate a little bit more. It's to go out of the problem space and look towards a north star. That's essentially what we're trying to do here. We're trying to go from problem to a north star. With imaginative you're you're able to think differently about the world to day....