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Tony Fadell: iPhone inventor on how to build the future

Design Better

CHAPTER

The Delta Between Creativity and Innovation

At General Magic, we didn't know who we're making it for. We didn't understand the why because nobody had the pain. And so if I look at most companies in Silicon Valley and around the world, you see this all the time. They need to spend more time on that while making prototypes or whatever they're doing.

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