The Rise of Midday Squares: A Marketing Journey

This chapter chronicles the strategic growth of Midday Squares from a single deli in Montreal to a notable brand in the U.S. food industry. It emphasizes the role of authentic storytelling, personal branding, and community engagement in their marketing approach, showcasing how these elements have fostered relationships with consumers and retailers alike. The discussion also highlights challenges faced in scaling manufacturing and the commitment to innovation that has propelled their success.