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Humour, purpose & beating imposter syndrome - Jo Arden, Ogilvy UK

Uncensored CMO

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The Crisis in Creative Effectiveness

Peter feels famous crisis in creativity. Last year Canline winners got to a score that was no better than the average on our database. Orlando's showing we're becoming more left brains, more sort of activation. We're doing less of the brand building work. When you look at the data in that way? Well, I think the data is part of the problem.

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