Forecasting CAC in Uncertain Times
Ecommerce Playbook: Numbers, Struggles & Growth
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What's the Takeaway for a Brand That Does Not Have a Steve on Staff?
Taylor: There is a relationship between the increase in spend and the increasing CAC. If you're building that anticipation into your forecast, there's gonna be some increase in the cost of the new customers that you acquire. Steve: You could do a very simple correlation analysis by export your revenue, or your spend by week for the last year. Taylor: Here's an underrated growth strategy - hold spending constant every month.
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