The Books & Podcasts That Marketers Love | Original Research
B2B Growth
00:00
Using Paid Media to Amplify Your B2B Marketing Presence
"I'm somewhere in the middle on that debate because I also see the other side we're just like hey just you know get the person that's more your ideal buyer closer," says Benji. "Those types of episodes if done well would actually be great to put paid media spend behind so long as we have infused our point of view now", he adds. 'You can literally load your questions by asking them a question that you know you'll have really good point of view on too and naturally like you know you can either lead or follow'
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