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2min chapter
Mental models for business decisions with Roger Martin
The Decision Corner
What Would Have to Be True for This Strategy to Be a Good Idea?
The key is to socialize the ifthen. It's a chapter on strategy in the book on what would have to be true os such an important question. So that after the ffect, if b doesn't work out the way you wished, it's not the chief executive alone doing it,. The management team as a whole does it. And they can tell in a reflectic minute, we miss thinking about what thta competitor would do so again. They understand they had it almost right, but not quite and how can they improve it.
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