2min chapter

Hidden Brain cover image

The Secret to Gift Giving

Hidden Brain

CHAPTER

The Best Way to Find Out What's Happening in Someone's Mind

Jeffrey Toobin: The best way to find out what's happening in someone else's mind is to ask them. We've built into our society, at least in our culture, this belief that if I ask you what you want, I've undermined the entire gift-giving enterprise, he says. He and his wife have developed a method for acting on this research finding.Toobin: It's been working for us for 12 years now of their marriage; we'll keep going as long as we can.

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