The Enduring Value of CPA Credentials

AICPA’s Peterson sounds the alarm for small firms.

Gear Up for Growth

With Jean Caragher

For CPA Trendlines

In a farewell interview on Gear Up for Growth, powered by CPA Trendlines, Carl Peterson, vice president of Small Firm Interests at the AICPA, shares hard-earned insights with Jean Caragher, president of Capstone Marketing, from his 14-year tenure - and sounds a call to action for the next generation of CPA firm leaders.

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As Peterson prepares to retire, he emphasizes two key takeaways from his AICPA experience: the need for the profession to maintain the agility it developed during the COVID-19 pandemic and the urgency for small firms to adopt visionary leadership and effective succession planning.