From BuzzFeed to Independence

Natalie Jarvey, author of Like & Subscribe, Ankler Media's new newsletter about the creator economy, speaks with YouTube stars Sean Evans, host of Hot Ones, and Rhett McLaughlin and Link Neal — aka Rhett & Link, hosts of Good Mythical Morning. With 40 million subscribers between them, these digital innovators unpack the opportunities — creative, collaborative and financial — that come with betting on themselves. "If we can be even a small part of the story of another creator taking back something that they initiated and then taking the reins and leading, that’s the type of story that we love and we want to champion," says Neal. "We believe creators should be in charge." The trio also map out the next moves for their brands. Boneless Hot Ones, anyone?

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