Bob Moesta, President At The Re-Wired Group
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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I think a lot of the marketing theories are kind of coming to their end of the S curve. The key is really understanding what I call the mechanisms of value. And so, as we do interviews, it's like, we'll do 10 interviews, but it's like having a thousand surveys. We're not interested in what people are just saying. It's what they're doing or not doing and almost the energy that's going through it.
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