In 19 96 or 19 97, i hosted an event called meet the alley. I had five people present, starrt up to ted leonsis, myself, an a bunch of other ventur capitalists ad meet the alley with the name of that one. So when i started doing pitch competitions, literally, in 19 97, at the loft 600 broadway, pseudo dot com. And i did tec once forty and then went on do the launch festival. so i know how these pitches work after sitting through thousands of them and coaching hundreds of people on them. Here's your five golden rules, and this is 81 point one. Number one, get to the product in 15 seconds