The Importance of People in Analytics

If you are not training people on how to get actionable insight out of analytics stats, then you could have the best fighter pilot head up display in the world. You need to be investing in people as well. One of the biggest lessons this year was working for a client who used Google event tracking on their site. It actually gave me far better insight than a page model because it was telling me about what those actions were driving in terms of revenue. And that's the first time I've seen a good set up like that and I was impressed. So my advice here to people is have a look into Google event tracking because it will get you away from being bound up by that page model