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Matthew Drinkwater: Redefining Fashion Through Digital Disruption

Tech Powered Luxury

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The Importance of Emotional Connection in Retail

I studied history in London at Queen Mary University. I have always been a massive advocate of arts degrees and their role that element of creative thinking is something that was really really special to me. Then I kind of stumbled into retail and technology because my my genuine background was always gaming and a love of working with video consoles and that kind of thing. So I was able to kind of merge those skill sets as I went through a retail career looking at primarily how we could use technology to influence consumer experience in store. We were looking at a shoppable video back in you know late 2000s which was pretty early back in the day. It's still something that a brand haven't managed to grasp

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