The Rise of Web-Based Design Tools and Figma's Differentiation

This chapter explores the growing popularity of web-based design tools like Figma and Canva, and their ability to attract users with their ease of use and freemium models. It also discusses the emergence of generative AI in design and how it has the potential to automate design tasks. Additionally, Figma's response to Adobe's advancements and its differentiation as a favorite among big tech companies is mentioned, along with a billion-dollar breakup fee that Figma now has to consider for future options.