The Evolution of Base Marketing

"I hate to make anything. It's so funny because I'm always telling brands don't be reactive yet," he says. "We've been trained to believe that the brands we are our us and then suddenly you have these completely insane ideologues like, you know, putting men dressed as women on beer cans and shit" He adds: "So all these people are like well wait a second fuck that like I took pride in being a Bud Light person."