Lee Mabey, Dentsu X: Pride doesn't exist on its own
Identity Architects
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The Power of Inclusive Marketing
This chapter explores the significance of inclusive marketing as a catalyst for business growth, highlighting Barbie's successful embrace of diversity as a key case study. It emphasizes the necessity of year-round representation and consistent engagement with diverse audiences, moving beyond seasonal campaigns. The discussion also addresses effective strategic planning, the importance of diverse perspectives, and the ongoing journey brands must undertake toward genuine inclusivity.
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