Inside Moët Hennessy’s crisis
Behind the Money
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Financial Turmoil and Strategic Missteps at Moët Hennessy
This chapter examines the financial challenges faced by Moët Hennessy as it prepares for the Paris Olympics, revealing a troubling shift from profitability to financial depletion. It discusses the internal warnings about cash conservation and highlights three critical missteps by the leadership that strained relationships with clients and retailers.
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