3min chapter

How I Learned to Love Shrimp cover image

karol orzechowski on animal research and the importance of effectively communicating data to support your goals.

How I Learned to Love Shrimp

CHAPTER

The Importance of in-Person Advocacy

The study found that people who felt unhealthy on their vegan or vegetarian diet were three times more likely to abandon it in the first six months. People who didn't see veganism as like part of their personal identity were twice as likely to abandoned it than people who did. So there's all of these different like demographic factors and personal factors that can really affect, I mean, we're not just talking like 1% here and there, we're talking about 2x or 3x likelihood of stopping.

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