I think keeping your word is such a huge part that people lack these things. If you say you're going to do something, do it. My goal is to create the world's largest fraternity. The economic benefits of doing that, that's what I've been talking about for years. It's when you bring value, you get value back. And if we can uplift that person, then that person is going to uplift the next person. Could you imagine if we cared about our neighbors and we cared about this country as much as we care about ourselves sometimes?