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Kevin Backstrom | The Bomb Hole Episode 208

The Bomb Hole

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The Art of Snowboard Branding and Craftsmanship

This chapter explores the importance of brand affiliation in snowboarding, illustrating how personal values influence riders' sponsorship choices, particularly in the case of Capita. It highlights the intricate craftsmanship involved in snowboard production, emphasizing quality control and the company's evolution from grassroots origins to a sophisticated operation. Additionally, the speakers reflect on the multifaceted roles of snowboarders in building personal brands and connecting with diverse audiences, while promoting a culture of innovation and teamwork.

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