The Future of Connected TVs

It all makes sense to me. Almost reminds me a little bit using the UK perspective talking about Sky trying to be the super aggregator where again through your sky box or your new sky glass TV that they have in principle. They don't actually care if you go to BT Sport, their competitor. So it sounds very similar to that. YouTube could still become that central platform completely at the moment. I really think that's exciting and frightening for some of those that have been so focused on creating their own hub and destination. You might have no choice but to work closely with YouTube because they could really become that central hub and aggregator everyone wants to kind of be.