2min chapter

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Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming

Acquired

CHAPTER

The Future of AI in Video Games

The amount of money that's spent on art in video games is mind-boggling. I mean, hopefully you guys played Breath of the Wild. But man, when you're playing it, think about what it took to make it. Every one of those characters, the dialogue, all of that stuff. And so I think it's not going to replace the need to design those things, but it may replacing the need to hire an artist to go and bang out 30 different variations of a chair, for example. Yeah, that's like the lowest hang fruit.

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