What does it really take to grow a franchise beyond the first few locations? In this episode, Shaina breaks down the playbook for scaling smarter, supporting franchisees, and building a brand that lasts.
From personalized sales outreach to franchisor–franchisee partnerships and the hidden costs of growth, this conversation is packed with insights every entrepreneur needs before making the leap into franchising.
0:00:00 Intro & Guest Background 00:02:00 How Dog Drop Started 00:05:30 Early Challenges & Lessons Learned 00:10:00 Why Franchising? 00:15:00 Building Systems & Operations 00:20:00 Scaling a Franchise Brand 00:27:00 Marketing & Customer Acquisition 00:33:00 Competition & Differentiation 00:40:00 Technology & Innovation in Pet Care 00:47:00 Challenges of Rapid Growth 00:54:00 Leadership & Team Culture 01:02:00 Advice for New Franchisors 01:10:00 Future of Dog Drop & Closing Thoughts