NFTs, Merch, and Licensing: How to Make Your Character the Next Big Thing [TBS 40]
The Financial Coconut Podcast
Why Relationship and Story Drive Consumer Purchases
Don reflects on how emotional connection, cultural relevance, and personal relationships motivate buying character merchandise.
What makes a character truly unforgettable? How do you take your favourite designs and turn them into an iconic brand that resonates globally?
In this episode, we're diving deep into the world of merchandising, licensing, and the evolving journey of character-based businesses.
Meet:
- Wang Shijia, founder of the beloved Singaporean brand Ang Ku Kueh Girl, a true pioneer in bringing local culture to the global stage.
- Chanel Lee, founder of Tasty Toastys, who has transformed her digital characters into a merchandise empire, combining NFTs with physical products for a new-age spin on branding.
What we’ll cover:
- The secrets behind turning a quirky character into a cultural icon.
- The challenges of balancing creativity and business while maintaining authenticity.
- How both of our guests navigated the world of licensing, marketing, and international expansion—and how you can, too.
- Plus, we’ll touch on the role of NFTs, the future of physical merchandising, and the unexpected successes of viral moments.
Ready to hear how two entrepreneurs cracked the code for turning characters into global phenomena?
Tune in and get inspired for your own journey into the world of character merchandising.
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The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. The information provided is based on our understanding at the time of recording and may not reflect the current regulations or market conditions. The opinions expressed by guests are their own and do not necessarily represent those of The Financial Coconut. Please do your due diligence before making any investment or financial decisions.
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