I don't think you can create anything now with just beautiful branding and insolto consumer pect accompanied a scale. I mean, for us, even thencapcilation is just different than anything that was used before. Andthe ingredients are icapsilated, so we have beadlets in oil, in a delayed released capsule that bipasses the stomach and gets released rom the small intestine. A lot of people take a bunch of supplements, but they never get into their bot wen. That's a big thing, the absorption, in actually getting ess into it....