Piggy: The first thing that I'm going to do is understand who these executives are. So you want to make sure that you're caught up on at least the last month's worth of news. That's going to give you plenty of context that you can use to flesh out everything that you learn from the company's website, he says. Piggy: Fourth way to research these companies is by looking at product demos. No matter how you go about this, get your eyes on the product and what's one of the best ways to understand it.

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