190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
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How to Get Into the Enterprise?
Some of the biggest companies in the world, from b to b standpoint, come inbound and want to work with us. The only difference between running a linked in ad and posting linked in organic is it's just a distribution. We're often recommending the paid strategy. But if you actually did marketing, you could unlock and win a lot of these accounts. It took us 18 months to do that lot o b to b companies are never going to go through that type of process in order to let that stuff be successful. I think the pain social approach is how you actually, i think that's like the the wedge in, yes.
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